Being a Gary Fisher and Trek dealership, for 2010 Trek has positioned Gary Fisher as a dominate 29" wheel company; their new line up of 29" bikes are awesome. With this in mind, Greg's efforts as a freerider / slopestyle contestant do not match up anymore with the Gary Fisher brand's marketing plan. Because of this, Greg was forced to look elsewhere for a company's assistance that does coincide with his goals. As an ex pro downhill rider, bicycle distributor, bicycle manufacture, and shop owner, I have seen and played the sponsorship game for over ten years. Back in the late 90's, almost all pro's had factory rides, which is why the sport was so glorious. Now, very few pros have factory rides and the sport has suffered due to this. So props to Greg and anyone who can find a company to represent them. One thing to remember about racing bicycles is we do it for the chicks and the money... cause there is neither in this sport.